Wednesday, August 31, 2011

Bells & Whistles


Watch Me!



For one of my film classes a year ago, I had to make a film using appropriated footage from the internet. This assignment got me interested in footage of old advertisements from the 50's-70's.
I find it remarkable how, from a random collection of old t.v. commercials, each one manages to incorporate themes of:

women needing to please their men,

women who cannot get out of tough situations without the help of a man,

women as alluring prizes (so if men buy the product, they get the prize (the woman)), etc.

These are great to watch not only for their entertainment value but also for the portrait of gender inequality they paint.
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2 comments:

  1. DiegoAugust 31, 2011 at 10:18 PM

    Has the advertisement ethos changed much since then? Also, where are all the non-white people? Except for the "exotic" Spanish dancer in the Colt 45 ad, of course.
    I like how the Cheerios ad shows how to package nationhood (or a certain brand of patriotism) indoctrination with your morning cereal (i.e. URSS v. USA space race).
    Thank you for using the Labels tool! Why don't you post the film you made with found footage?

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  2. DiegoAugust 31, 2011 at 10:18 PM

    Diego

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